Chocolate covered potato chips are a classic salty-sweet treat that has been around a long time. The crunchy chip with its lightly salted taste pairs nicely with the sweetness of chocolate and probably delighted your grandparents back when they were dating. Let’s face it, chocolate covered potato chips have been around a long time and are about as exciting as your grandmother’s courtship stories. But what would chocolate covered potato chips look like if they were taken to another level? What surprises might await your taste buds if a third ingredient crashed this confectionery party? Chocolate Pizza Company asked those questions and came up with an answer that has changed forever the way we view chocolate covered potato chips.
Meet Peanut Butter Wings®. Say what? Peanut Butter what? Yes, salty-sweet aficionados, the Peanut Butter Wing is the 21st century version of your grandparent’s chocolate covered potato chips. Chocolate Pizza Company’s trademarked specialty has made its mark on the confectionery landscape. Or, as Glitter Magazine wrote, “You haven’t lived until you’ve tried these!”
What is a Peanut Butter Wing you ask? Simplicity done to perfection. It starts with a thick-cut, crisp, rippled potato chip – the kind with deep-running ridges that can hold plenty of the crasher to this classic party, peanut butter. And not just any peanut butter – no, no – this is the good stuff, creamy smooth peanut butter that fills those ridges and adds another layer of taste and a hint more salt. Loaded with its cargo of legume delight these chips now head to the enrobing machine where a curtain of gourmet chocolate rains down on them like a cocoa tempest. Emerging on the other side of the chocolate curtain they get a slight shaking to release the excess chocolate and leave a perfectly coated chip. Into a cooling tunnel before being sealed fresh in cellophane and packaged. Chocolate covered potato chips are no more – these gems are now, Peanut Butter Wings.
The name is as unique as the treat and stems from the chocolate specialty it is most often paired with – Chocolate Pizza®. Chocolate Pizza Company’s signature sweet is rich, Swiss-style chocolate blended with homemade English toffee, topped with candies or nuts and served in a custom pizza box. Chocolate Pizza Company makes dozens of varieties of this trademarked specialty but needed something to accompany its Chocolate Pizza. Since “Chicken Wings” started in a Buffalo bar about 2 hours from Chocolate Pizza Company’s Upstate New York home it seemed natural that the “Pizza & Wings” theme would fit perfectly with this sweet twist. So, a generation ago, Peanut Butter Wings were born and the rest is chocolate history.
The secret to their popularity is in how they are made – quality is everything. But be warned, once you try our Peanut Butter Wings, you won’t ever want ordinary chocolate covered potato chips again. They’re transformational, just ask Hallmark Channel’s Home and Family host, Debbie Matenopoulos. She shared her reaction live with a national audience after trying Peanut Butter Wings for the first time, “Oh my gosh, this is the best thing I’ve ever eaten in my entire life.”
