Gourmet chocolate makes a perfect corporate gift for the holidays or anytime. Deciding to give gifts from your business is a major investment. Whether you are giving to employees, customers, vendors or potential contacts, it is important that you choose a gift that reflects well on your company. The gift choices are endless but there are good reasons to be particular when selecting how to represent your organization. Here are 3 reasons that gourmet chocolate makes a perfect corporate gift and why Chocolate Pizza Company can help.
1. Gourmet chocolate conveys a sense of quality. There is a discernible difference between the checkout counter candy bar and one of Chocolate Pizza Company’s chocolate specialties. Ordinary chocolate like that found in mass-marketed candy bars is normally compound chocolate which is made with cocoa powder and oil that allows it to be melted without tempering and is cheaper than couverture chocolate.
Couverture chocolate – or what many refer to as ‘real’ chocolate – is made with cocoa butter and chocolate liquor which requires a melting process called tempering. The tempering technique is a very precise manipulation of temperature during melting that realigns the crystalline structure of chocolate to give it strength, shine and a smooth melting feel. The cocoa butter in couverture chocolate is what elevates its quality over compound varieties and creates an unmistakable difference in taste.
Why is all that important to you as a business in choosing a corporate gift? Because the contents of that gift reflect on your company – ordinary chocolate is surely appreciated but gourmet chocolate impresses. You want the gift recipient to associate quality with your business and that is where sending handcrafted specialties made with couverture chocolate signals that this gift is special. A corporate gift from Chocolate Pizza Company represents your business in the best light.
2. Chocolate brings people together. Whether it is our famous Chocolate Pizza and Peanut Butter Wings combo, a soaring Chocolate Tower or a beautifully presented gift basket, the effect is that there is plenty of gourmet goodness to go around the office. The chocolate becomes the center of activity as people gather around to taste the treats and talk about the sender. Our Chocolate Pizza is made to be broken into pieces and shared around the office, it’s a naturally social gift that puts people in a good mood and unleashes plenty of smiles. Or, choose a 3-tier Chocolate Tower made specifically for an office with a dozen mini Chocolate Pizzas, a dozen chocolate covered cookies and two 6 oz boxes of chocolate specialty classics like chocolate covered pretzels, chips or almond bark. That one gift can serve over 30 people.
The reason this social aspect of a gourmet chocolate gift matters is that more people enjoying your gift mean more people being reminded of your business. You want to get the most value for your investment and that comes when your gift reaches the most people. With a corporate gift from Chocolate Pizza Company no one is standing around wondering who gets the treat because everyone gets the treat.
3. Unique gifts are more memorable. It’s just a fact of human nature that we remember most vividly those things that standout from the pack. The more a gift is perceived as handcrafted or one-of-a-kind the more value we tend to place on it and the more appreciative we are of the gesture. Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Knowing that, it is important that the gift you send be one that makes the recipient feel special because that enhances their memory of that gift. The greater the emotional connection to something, the more likely the person is to remember it which is why gourmet chocolate is such a powerful corporate gift choice. People connect with chocolate. It fills our key senses of sight, smell and taste. Cocoa raises the brain’s serotonin levels which acts as an anti-depressant and dark chocolate stimulates the production of endorphins that the brain associates with pleasure. We enjoy chocolate not only for its amazing aroma and taste but also for its positive impact on our mood. The better the chocolate, the more memorable the experience, so don’t cut corners.
Chocolate Pizza Company creates that “wow” factor experience in the quality of our chocolate and the handcrafted nature of our work. Real people make the chocolate specialties we sell – there is no robotic procedure that plunks down thousands of identical bars a day. When we produce a Chocolate Pizza that has a greeting or custom message scripted in white chocolate and surrounded by a colorful candy border, it was made by a skilled artisan. Handcrafted chocolate just has a different look, feel and impression than mass-produced sweets. It feels homemade and that adds to its perceived value as a gift.
You want your gift choice to make an impression and the uniqueness of our products sets us apart. There are a million gift basket companies out there that stuff a basket with ordinary candy bars, bags of nuts or some pretzels. It doesn’t matter how big a bow you put on that basket the contents are still going to be the same as what you pass going down the checkout aisle at the local grocer.
But not with Chocolate Pizza Company specialties. We actually make what we sell and it is anything but ordinary. Confectionery gems like Chocolate Pizza, Peanut Butter Wings, Caramel S’mores, Moompas, Nut Crunch, Raspberry Almond Rush or any of our bounty of chocolate specialties are handcrafted, not mass-produced. The uniqueness of our chocolate treats instantly elevates our gift baskets, towers or combos to another level. Recipients feel special because the gift they received went above the norm, beyond the ordinary. That’s what you want when you invest in gifts from your business – you want the recipient’s experience to be memorable. Chocolate Pizza Company delivers that experience every day.
