There are many businesses, especially small businesses, that did not send holiday gifts in December to important clients, vendors or employees. They might have been too busy, they might have forgot or they may have needed to see how the year-end numbers came in to see if gifts were in the budget. Whatever the reason, you haven’t missed the goodwill train as business gifts are a good way to start the new year. Here are 3 reasons why:
Reason #1: Visibility
There is a distinct advantage to January gift-giving in that the gesture is not lost in the hectic holiday pace that December inevitably brings. Your gift will stand-out and doesn’t have to share the limelight like it would in a crowded December window.
Reason #2: Thankful Expectations
A business gift in January serves two important purposes. First, it is “thankful” – that is, its message can acknowledge the efforts of the past year and reinforce appreciation for successes earned. Second, it sets “expectations” – that is, this same gift now sets the table for the coming year in terms of anticipated goals. The timing of the gift fits perfectly into those dual objectives; it’s close enough to the end of the year holiday to be appropriate for the extended season of “Christmas and New Years” but early enough in the new year to establish a “looking ahead” mindset.
Reason #3: Wider Options
Timing your business gift-giving after the Christmas holiday means you are not as beholden to the seasonal theme. In the case of our gourmet chocolate specialties, this broadens your choices from the heavily red/green color pallet to our entire line-up. All of our Chocolate Pizzas come into play now as gift-giving options and the gift basket assortments can include the full range of classic treats. Inherent in this expanded option set is the fact that the New Year is a non-denominational event. December gift-giving can be tricky at times from an inclusiveness perspective as people identify with a broad range of holiday celebrations. New Year’s is one event that we all identify with and that give it a unique window of opportunity from a business gift point of view.
What’s important to realize is that the New Year still offers businesses a meaningful opportunity for corporate gift-giving, and even a few advantages. Gifts reinforce relationships and express appreciation for past collaborations and future opportunities. They are an ambassador not just of your business but of your values and so it is critical that they make an impact. Sending gifts in the New Year is an impressive gesture that people remember.
Chocolate Pizza Company has been a vendor-of-choice for organizations large and small for decades because we deliver a unique, high-quality product with the personal service that is a strength of small business. We have an impressive product line or we can customize your company’s gourmet chocolate gifts. So if your company enters the New Year wondering if it is too late to send corporate gifts, relax and remember that there is no bad time to make a good impression.
